The Brand Manager is the custodian of the brand. He is responsible for maintaining the brand health and for creating a growth path for the same.   This position will report into the Category Manager.   The role of the Brand Manager will be:  - Independently handle critical brand and its variants on all marketing aspects - Product, Packaging and Promotions etc.  - Create a sustainable differentiation for the brand basis consumer insights.  - Analyze the brand health by from available MIS and take corrective actions in the market place.  - Create brand plans and create buy-ins from internal stakeholders for effective execution.  - Drive concept & communication development for the brand.  - Lead the innovation agenda for the brand through ideation and take ownership of timelines through each stage of the innovation funnel.  Problems and Challenges:  - Understanding the industry, segments and the brands.  - Work review process:  - Monthly report to the Category Manager on the initiatives  - MIS  - Quarterly review meeting with the HO Marketing team  - Annual appraisal by the Business Head with feedback from the Category Manager.  General Activities:  - Establish relationships and work effectively with internal individuals/parties in order to meet one's own commitments effectively and efficiently.  - Build and develop relationships with peers and others to exchange feedback on product/service issues, identify and/or solve problems, assess needs, and/or achieve business results.  - Take action to improve one's own knowledge and skills.  - Seek out new learning/development opportunities to enhance job performance and skills.  - Develop strategies, goals, or plans for work that directly impact revenue of the Company.  - Coordinate work efforts of others to ensure integration and completion of work against expectations.  - Assist others in achieving their development objectives by providing advice, resources, coaching, or other support.  General Competencies:  - Building Value-Based Relationships: Generating alliances internally and externally by continuously identifying and acting on those things that will create success for the Company and its customers, suppliers.  - Establishing Collaborative Working Relationships: Developing and using collaborative relationships for the purpose of accomplishing work objectives; developing relationships with other individuals by listening, sharing ideas, and appreciating others' efforts.  - Delivering Relevant Local Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume.  - Planning and Organizing: Establishing courses of action for self and/or others to ensure that work is completed efficiently in light of the strategies and destination of the department and/or organization.  - Establishing Strategic Direction: Creating a clear view of the destination for the business unit; helping others understand how and why things will be different when the destination is achieved; building commitment and inspiring action toward the destination.  - Contributing to Team Success: Actively participating as a committed member of a team and working with other team members to help complete goals and deliverables.  Function Specific Knowledge and Skills:  - Brand Knowledge: Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties).  Marketing Direction/Leadership:  - Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.  - Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans.  - Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for The Company.  Creative:  - Agency Management: Knowledge of methods or techniques used and ability to inspire agency performance.  - Creative Brief Development: Knowledge of the creative brief development process.  - Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.  - Effective liaison - with Sales teams, regional marketing teams and other internal company entities like Manufacturing dept, Planning dept, Finance etc to get brand related activations done.  - Business Tracking & Financials - Brand Manager is also required to track the business on the brand through sales analysis, research information available and through monitoring the bottom line.  Desired Skills and Experience:  - MBA with specialization in Marketing  - 5-7 years of experience in the field of Sales and Marketing, with a mandated 2 yrs of Brand Management experience and 2 years of Sales experience in the FMCG domain.  Key requirements: Analytical, Innovative, Enterprising, Articulate, Presentation capability, Proficiency in Excel, Word, Power Point. Good team player and negotiator

Bangalore

United Spirits - Senior Brand Manager 

United Spirits - Senior Brand Manager  ,Job Description for United Spirits - Senior Brand Manager  in United Spirits Limited in  Bangalore for (5-10) years of experience. Apply Now!

Job Description for United Spirits - Senior Brand Manager  in United Spirits Limited in  Bangalore for (5-10) years of experience. Apply Now!