Organization : United Spirits Limited   Position : Key Account Manager   Supervisor's Position : Regional Key Accounts Head  Department : Commercial   PURPOSE OF THE ROLE :   - This role is responsible for maintaining and driving the sales in the on-trade business in their territory with the objective of building consumer preference and drive volumes  TYPICAL ROLE REQUIREMENTS :  Qualification :   - Preferred MBA in Sales / Marketing   Experience:   - 8-11 years experience in sales in Alco-Bev or FMCG industry   - Prior experience of working with HORECA would be a bonus  - Could be from the hospitality sector   Knowledge & skills :   - Client Relationships   - Analytical & Data handling Skills  - Sales Planning / MIS knowledge  - Emphasizing Excellence   - Negotiation & execution skills   - Creative thinking   - Quick decision making skills   - Adapts to changes in environment & able to meet goals effectively in dynamic markets   Best Suited for someone who :  - Has a very strong service focus  - Believes in perfection when it comes to execution  - Wants to be in the premium end of the business  - Is more Urban/Metro/Headquarter oriented   - Has an interest in Premium/Luxury brands   - Passion for learning & interested in premium drinks/cocktail making   AREAS OF RESPONSIBILITY :  Commercial delivery :   - Develop sales and marketing plans to build consumer preference and drive volumes for achievement and growth in the territory  - Conduct Outlet wise annual volume planning & phasing  - Develop and monitor individual sales objectives on monthly / quarterly and annual basis.   - Ensure the NSV achievement in the territory is as per budget and maintain the right brand mix.  - Ensure Increase in Share of Business ( Market Share ) across segments as per plaN  Realtionship management :  - Maintain relationships with all the key accounts for ensuring overall pipeline & revenue growth within channel and territory.  - Engage channels to close sales and deliver services thereby ensuring higher market share.  - Work as SPOC for the organisation and establish strong rapport with channel partners to win confidence, anticipate needs and deliver appropriate product solutions   Strategic alliances :  - Meet the WOD targets of the brands by ensuring the availability of relevant brands & variants on the outlets in the territory.   - Manage the new product launches in the regions and ensure all new products are available & listed at the outlets  - Negotiate & finalize annual contract and terms of trade with key accounts in the territory.  - Short list the outlets for Contracts & negotiate a win: win proposition in consultation with the line manager   Exceution & tracking :  - Responsible for on time and smooth execution of the activations as per marketing plan by selecting the right outlets in the territory - Collaborate with the outlets for menu card listing/availability in line with MSL/Price laddering  - Prepare reporting on the brand's performance, needs and forecasts.  - Ensure proper usage of brand and promotional elements and measure effectiveness of consumer activations (ROS / M&E) in coordination with SCME  - Coordinate with 3rd party agency for execution of the activations / launch at the outlet.   Customer management & MIS :  - Make regular sales calls to designated on premise accounts as per PJP & beat plan to cultivate customer relations and satisfaction with service provided.   - Keep the trade informed about pricing, promotion schemes etc.  - Responsible for the correct and timely submission of the claims and daily and monthly sales report  - Keep a track on the competitor's activity and bulk competition deals; and report the same to line manager immediately  Customer Marketing initatives :  - Maintain the organisation's standards and guidelines wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet  - Effectively train customer staff on products and execute product tastings and product presentations through DBA - Art of blending for consumers  - Execute the marketing plans at the outlets as per the guidelines of the state / regional marketing team while working within company policies, resources and budgets.  Procees & sysytems :  - Review customers' credit status, and collect outstanding as per the USL credit policy wherever applicable  - Ensure all claims of customers are submitted in a timely manner with required documentation  - Coordinate with Finance department on a weekly basis to ensure accounts remain in good standing  - Ensure settlements & payments to outlets as per agreed terms

Bangalore

Hyderabad

United Spirits - Key Account Manager 

United Spirits - Key Account Manager  ,Job Description for United Spirits - Key Account Manager  in Diageo India in  Bangalore Hyderabad for (8-11) years of experience. Apply Now!

Job Description for United Spirits - Key Account Manager  in Diageo India in  Bangalore Hyderabad for (8-11) years of experience. Apply Now!