Purpose of the Position :  Manage the performance and strategy of JW Red brand including innovation, through development and flawless implementation of the brand plans and ruthless focus on the Key Growth drivers.  Accountabilities of the Position :  - Delivering P&L & Business Drivers of Johnnie Walker Red Label  - Conceptualizing, Development and Rolling out Gift Packs, GWPs, Consumer Promotions Pan India  - Conceptualizing, Rolling out & Managing Brand Activations & Promotions  - Owner of S&OP numbers for the Brands  - Conceptualizing, Development of Off trade & On trade Visibility Drivers  - Liaising with BTL agencies and Vendors  - Brand Budget & Activity Grid Management  - Competition Tracking and Designing Counter-Strategy for the Brands  Leadership Responsibilities :  This position is responsible for leading the strategic thinking on the brand, developing theme campaigns, designing & executing the experiential platform. It involves partnering with Global Brand teams & adapting the Global growth drivers for local needs. This role demands providing leadership to the internal teams to successfully deliver the outcomes. It will involve cross-functional expertise & the ability to positively challenge the system to deliver more. A key point would be creating the belief with proven growth drivers in the system  Internal : Needs relationship building across functions of sales, customer marketing, finance, demand supply  External : Luxury partners / brands in India  Key influencers : social, media, trade communication & Media Agencies, Design Houses, Major Event Organizers, Music / Sports partners  Immediate Focus :   - Build marketing strategy to drive growth, improve brand equity & grow market share. Developing brand communication, conceptualizing & developing the brand experiential platform to accelerate recruitment into the brand  - Deliver the brands- objectives by managing the brands- P&L and brand health, flawlessly implementing all key initiatives in time and in-line with budget. Manage total A&P budget & track brand performance  - Improve efficiency of marketing programs by measuring & evaluating all activities and drawing concrete learnings  - Manage all the relevant agencies on the brand (Creative, Digital, PR, Activations, etc) to deliver the targeted outcomes  - Develop an engaging platform on digital to elevate the brand agenda to a significantly higher level in terms of imagery and engagement  - Develop strategic recommendations to seek opportunities to accelerate growth and share gains  Desired Skills and Experience ;  Critical Competencies Required :  - Strategic penetration : Quickly identifies the key issues &optimal growth drivers; Develops and leads effective brand plans and strategy development across the business cycle.  - Marketing Judgement : judge creative work, using the appropriate tools. Articulates clearly and concisely whether an execution supports an idea.  - Commercial : Demonstrates a complete understanding of budgeting, pricing, cost management and bottom line. Fully understands priorities of Sales teams. Understands and tracks brand performance through a variety of channels and accounts, identifies potential implications  - Excellence in execution : Can balance multiple projects and works to aggressive time scales within budget. Manages complexity and its implications within projects. Insists on high implementation standards. Can take a call on the balance of speed and quality pushing back where appropriate. Systematically integrates the Diageo Marketing Code in all aspects of activity.  Functional Capabilities :  - In depth understanding and appreciation of luxury consumer insights, the values that are inherent in the promise of luxury brands, luxury consumer experiences.  - Brilliant execution with immense attention to detail  - Directs solutions to the heart of the matter by redefining business issues with clear consumer or customer questions.   - Managed 3rd parties and rallies them to effective luxury implementation. Proactively implements learned techniques when managing 3rd parties  - Articulates clearly and concisely whether an execution supports an idea  - Understands and tracks brand performance through a variety of channels and accounts, identifies potential implications  - Strong commercial acumen  - Can take a call on the balance of speed and quality pushing back where appropriate.  - Understanding of premium product marketing vs Mass product marketing  - Understanding and experience of Media handling & Sponsorship process  Other skills required :  - English, Hindi (fluent) is a must.  - Proficient in basic computing skills  - Digital understanding

Mumbai

United Spirits - Brand Manager - JW Red Label 

United Spirits - Brand Manager - JW Red Label  ,Job Description for United Spirits - Brand Manager - JW Red Label  in Diageo Asia Pacific in  Mumbai for (10-13) years of experience. Apply Now!

Job Description for United Spirits - Brand Manager - JW Red Label  in Diageo Asia Pacific in  Mumbai for (10-13) years of experience. Apply Now!