TripHobo.com - PPC Manager

Job Responsibilities

- Devising strategies to drive online traffic to TripHobo.com

- Developing and managing digital marketing campaigns in Google/Bing/Facebook and other ad networks.

- Recommending landing page changes and other inputs based on analytics

- Drive new ideas and processes to improve performance of global campaigns across web and mobile, including account structure, bidding, ad copy and keyword development.

- Experience with using Google analytics for indepth analysis of account performance.

- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.

- Run A/B split tests for landing pages and ad copy.

- Working with Dynamic search ads, Remarketing and dynamic remarketing.

Desired Skills & Experience.

- 2+ years of experience with paid search & social media campaigns.

- Proven PPC skills, optimization techniques, and bid management

- Basic knowledge of SEO, Social media & working with ad networks.

- Good with MS-Excel (Pivots & Formulas)

- Excellent communications skills, both oral and written

- Google Certification is a plus.

- Bachelor's Degree - Marketing or Advertising concentration a plus