Trianz - Manager - Content Marketing

Content Marketing Manager

Years of Experience : 8 to 12 Years

Job Location : Hyderabad

- Own all internal and external corporate marketing communications / content creation based on the direction and strategy defined by the leadership team

- Writing / editing content for press releases, external magazines, websites, marketing collateral, corporate newsletters, thought leadership articles, opinion pieces, blogs, service / product description, case studies, script for video messages, script for inside sales, social media posts, internal / external communications, etc

- Design content marketing strategies and set short-term goals 4 Collaborate with design and writing teams to produce high quality content that resonates with target audience

- Understand the audience and deliver engaging content on a regular basis 4 Edit, proofread and improve content that will be leveraged for internal / external communications

- Liaise with other content writers to ensure brand consistency

- Optimize content considering SEO and Google Analytics

- Share content through various channels, ensuring strong web presence as well as print media presence

- Build partnership with media outlets for improved brand visibility

- Collaborate with partners for improved co-branding positioning and content syndication

- Receive stakeholder feedback and generate ideas to increase client / prospect engagement

- Manage partnerships, events, and media communications

- Bachelor's or Master's degree in English or Journalism

- Strong command over English language

- The last 3 to 5 years of experience should have been in a marketing communications / content development role with a global IT Services / Product company; and good understanding of IT industry's legacy and emerging terminology

- Proficiency in MS Office and other Content Management Software

- Understanding of web publishing requirements

- A creative thinker with strong problem-solving ability

- A self-starter with proven track record of producing high-quality design