TRI Analytics - AM - Marketing Mix Model

Company Overview:

TAS Analytic Services is a legal subsidiary of Time Inc., the largest global media player. TAS is a rapidly growing global in-house center that contributes to key business functions at Time Inc., including Consumer Marketing, Research, Reporting & Analytics, Advertising Operations, Technology, Finance and Operations for Time Inc. and their holding companies, subsidiaries and clients.

Parent Company Overview:

Time Inc. is one of the largest media companies in the world reaching more than 130 million people globally each month across multiple platforms. With influential brands such as Time, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure, Food & Wine, and Wallpaper, Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People's Most Beautiful, Sports Illustrated’s Sportsman of the Year, Essence Festival in New Orleans and the Food & Wine Classic in Aspen. Time Inc. is the leader in the U.S. consumer magazine industry in print and digital audience as well as share of print advertising

Position Summary:

- This position will be responsible for analyzing all of TIME Inc Media spends and strategies from the past and help develop an Optimized Media spend program for all the TIME INC BRANDS across Print, Digital and Mobile.

Job Responsibilities:

- Analyze the past marketing spends on the various Brands and identify the most profitable investment.

- Develop Media Mix Models to help define Marketing spends across various Media and Brands based on the unique nature of brands.

- Provide insights to brand managers to manage their brand positioning.

- Lead the MMM initiative in the organization.

Job Requirement:

- Strong Knowledge of analytical and quantitative skills.

- Hands on Experience in building and maintaining Marketing Mix Models across domains.

- 4 – 8 years experience in developing MMM Models and client handling.

- Keen on doing end to end development of MMM models.

- Ability to make persuasive presentations for business owners and helping make business decisions.

- Quick learner and ability to adapt to a changing environment

- Strong work ethic and a personal commitment to high-quality deliverables

- Positive attitude and high on energy

Educational Qualifications:

- Degree in Marketing, Statistics, Mathematics, or Economics, Masters/PhD strongly preferred

- Working knowledge of Microsoft Excel, Word and Powerpoint SAS other languages a plus.

- Excellent oral and written communication skills

Technical Skills:

- Marketing Mix Modeling experience is a must

- Understanding of multivariate statistics, including regression based modeling, ANCOVA, descriptive statistical techniques

- Ability to create Ad Stocks and Remove Decay Effects.

- Deep understanding of statistical diagnostics (significance test, model fit, etc)

Personal Performance and Organization Valued Behaviors:

- Self-reliant, resourceful, and able to work independently, but also an effective team member in sharing knowledge and best practices. Follows organization’s vision, values and principles; Strong work ethic and a personal commitment towards high-quality deliverables