Trade Marketing Manager - FMCG - East

Designation - Trade Marketing Manager - East

Location - Kolkata

MBA batch - 2007 onwrads

Package is upto 25 lacs

KEY ACCOUNT ABILITIES:

1. Input Planning:

- Plan Trade-loads, QPS, salesmen incentives and Field Force incentives/contests in agreement with branch.

- Decide on BTL inputs with objective of achieving target numbers and within pre-decided % cost to sales

New Brand Launch:

- In conjunction with branch & Corp TM, decide on launch quantities of new brands/SKUs/flavors for branch and area-wise

- Plan and implement localized activities for brand launch

- Provide monthly and rolling sales plan forecast within acceptable limits of variance.

- To look closely at stock aging and limit FG write-offs

2. Geographical Focus:

a) Rural Focus:

- Planning on incentives/contests/schemes for Super Stockist and Sub Stockist

- Planning and implementing rural activation/seeding programs

- Planning and executing of POS materials for enhancing visibility

b) T 50 towns:

- Planning and implementing localized activities, incentives with aim of achieving brand, market share & GOTM objectives

- Planning regular wholesale activation / schemes and programs

c) Coordinating with Marketing team on area-specific brand input

d) Provide monthly insights to the sales team from the ACN Market report and undertake feasible programs to improve our relative position

3. Information sharing and analytics:

- Analyze trends on SDE spends and ensure effective utilization

- Providing regular updates on BTL inputs utilization to ASMs

- Analyzing on BTL inputs w.r.t achievement vs pre-decided Benchmarks and deciding on effectiveness/results of inputs

- Tying up with vendors for efficient procurement of gifts

4. Visibility:

- Support corporate visibility programs across channel and geographies through regular follow ups and incentives (if required)

CANDIDATE PROFILE:

- All applicants should have at least 2-4 years experience in FMCG sales and/or marketing

- Effective communication and inter-personal skills

- Effective decision making skills

- Good with numbers; Analytical approach

- Good computer skills