Tolexo.com - AVP - Digital Marketing

Role: Digital Marketing

Designation : AVP

Experience & Qualification Required :

- Must have atleast 3 years of experience in Team Handling

- Previous Experience in eCommerce, PPC, Email marketing, and social media.

- Intimate understanding of key internet marketing metrics [CPC, CTR, Conversion Rate, etc.], SEM variables [Quality Score, Ad Rank, etc.] and Performance measures [esp. Lead-Gen and On-Site Conversions] and the ability to recognize how they might impact campaigns and business

- Marketing technology savvy and comfortable in using Paid Search management tools [Adwords, AdCenter, -- Facebook power editor, SEM tools providers]

- Skill in identifying and executing against different campaign optimization strategies and techniques

- Strong project management skills, ability to work on multiple projects simultaneously and prioritize based on judgment

- Strong understanding of current online marketing concepts, strategy and best practice.

- Expert proficiency with Microsoft Excel and PowerPoint

- Strong analytical skills and ability to extract actionable insight from large quantity of data

- Fun, energetic and collaborative personality with self-starter approach to work.

Key Responsibilities :

- Inbound and outbound campaign development

- Execute email campaigns (customer acquisition, drip and nurture), SEM/SEO/SMM, and content marketing

- Extensively involved in running and handling end to end Digital Marketing including Online, Mobile and Social Media Marketing

- Managing the redesign of the company website

- Build huge people network/ increase the traffic or fans on social media profile pages.

- Implement SEO and SEM strategies to drive incoming traffic & leads

- Managing online brand and product campaigns to raise brand awareness.

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.