Times Internet - Brand Manager

- Responsible for managing the brand portfolio for MVAS .

- Develop, Pritorize and lead the marketing and branding activities for the portfolio of brands while maintaining brand focus internally and externally.

- Develops the brand management strategy to support top line and bottom-line growth and foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition and proposition, advertising concept, pricing packaging, place and promotion, for the group of brands in the category.

- Day to day management of all brand related innovation and new business initiative projects.

- Develop best commercial practices for respective brand portfolio regarding innovation, positioning, placement. media, positioning and promotion.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with sales department to implement and monitor all branding and marketing activities.

- Ensures effective media evaluation and planning with key media providers.

- Would be preferable if the candidate has experience in Digital Marketing