Times Group - Marketing Manager

Primary Responsibility:

Brand Management:

- Executing brand strategy as agreed with corporate and station marketing team.

- Execute marketing calendar for main station for their marketing activities.

- Execute plans to ensure there is regular interaction with the youth of the city

- Ensure PR coverage with all leading publications (non -TOI)

- Monitor competition closely and be updated about the industry to take appropriate action.

Collaboration with Local Movie industry:

- Movie tie-ups, celebrity handling, audio label tie-up.

Tie-ups:

- Activates tie-ups through college events, Music events, TV, print.

- Support revenue functions (internally) with execution of plans and data reports.

Reporting and MIS:

- Ensure MIS reports are prepared and sent to the stake holder (Marketing, Finance, Sales department)

- Track all merchandise and collaterals and identify new cost effective ways to produce the same.

Research orientation:

- Execute the research and analyze the results.

Station Marketing:

- Contest Management

- Ensure the winners are gratified on time and ensure the quality of the gratification.

- Execution of on-air specials.

Liaison:

Internal:

- Finance

- Sales

- MA

- FIM

- Corporate Marketing

External:

- Agencies: PR, Advertising & Event

- All Media Houses

- Film Industry – Celebs, Producers, Directors

- Film Industry Bodies

- Proficiency in Telugu is must.