Times Group - Manager/Senior Manager - Brand

VIJAY KARNATAKA ( Times Group) - NO -1 KANNADA NEWSPAPER LOOKING FOR MANAGER/SENIOR MANAGER-BRAND

Product Management

Analyze existing researches like IRS, internal MIS,ABC, Top of mind and take corrective action through events, reader connect ideas and initiatives in order to maintain and increase the brand salience amongst our target sections of readers and audiences in each of the editions of Vijay Karanataka(VK)

Brand Initiatives

- Events

- Tie-Ups

- Concepts

- Input from Editorial to strengthen readership through brand programs

Conceptualize, create and implement consumer connect ideas and initiatives in order to ensure stickiness of readers to the VK brand; take existing ideas to the next level and ensure no fatigue levels in order to build sustainable brand properties

New Market and Product Launches

Understand feasibility for new products / supplements to be launched in existing and new markets, work out a road-map for the launch and then launch the products in order to reach new markets and consumers

Brand MIS Reporting

Relationship-building and Team Management

Motivate reporting team to achieve their goals, support other members of the brand team and build relationships with other functional stakeholders in order to ensure smooth implementation of the VK marketing strategy

Other Details

Read, Write, Speak - Kannada is a MUST

Media Experience preferred though not essential.