Times Group - Brand Manager/Deputy Brand Manager - Mirror Brand

Location: Mumbai

Ideal Candidate :

- Clear and concise written and spoken communication skills

- Strong understanding of online marketing and marketing concepts and hands on in MS Office

- Strong Interpersonal & problem solving skill with ability to work under demanding timelines

- Strong management & leadership skills

- Comfortable with change & fast paced environment and attention to detail

- Strategic thinker with strong analytical and execution skills with a flair for innovation

- Updated, Self-driven, ability to drive an initiative end to end

Education : MBA from Tier 1 or Tier 2 institute

Experience : 5 - 6 years experience

Role and Responsibilities :

Strategic :

- Generating ideas for Brand management & communication

- Create higher profile of visibility by seeking strategic print, outdoor, other media partnerships and striking barter deals with relevant partners

- Understanding reader preference through research methodologies and suggesting necessary product & brand enhancements

- Focus on alliances that contribute to readership and drive PR mileage

Operational :

- Execute brand and sponsor activities on-ground, ensuring optimum cost management

- BTL/ Field marketing/ promotions/ brand activation

- Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations

- Set benchmarks in process compliance

- Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan

- Oversee and maintain the Ad Edit Ratio, LPRS for Key Editions

- Oversee the third party payments for their services through SAP module and ensuring timely payments to vendors

- Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.

Developmental :

- Drive digital extension and loyalty for readers towards the brand.

Manage the news and campaigns on social media handles through:

- Strategic tie-ups in the digital space (including online and mobile)

- Ensuring a larger footprint in the digital space, for all brands campaigns

- Trade focus: Communication towards media agencies as and when required