Times Group - Brand Communication Head - Brand Capital

About Brand Capital

Brand Capital is the VC/PE investment arm of Bennett, Coleman & Co. Limited (BCCL) that focuses on partnering consumer-centric businesses. At Brand Capital, we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating iconic brands through innovative investment models. Encourage you to read more about us at http://brandcapital.co.in/.

Our Business

We specialize in identifying & creating future consumer trends, categories, and disruptive business models. We invest advertising space across BCCL's group companies in building future brand-centric businesses.

Reporting to: Director Marketing (Director)

Location: Fort, Mumbai

Experience: 12 to 15 yrs

Roles and Responsibilities

Brand Capital Marketing

- Responsible for planning, executing and implementing marketing plan for Brand Capital

- Drive marketing agenda to build the corporate brand through campaigns, PR, alliances, both online and offline

- Improve Brand Capital salience and develop communication to establish strong identity in Venture Capital, startup and relevant business community

- Launching BC communication to solicit more business deals from start-ups, SMEs, new businesses

- Drive marketing and PR for the new Accelerator program (Global Silicon Valley Labs)

- Lead comprehensive digital strategy for Brand Capital and its various initiatives

- Conceptualize and execute initiatives to create salience and demand and Enhance existing properties like Scale up, Propel and mass-media (TV, Print)

- Develop a compelling campaign that clearly communicates the Brand Capital concept

Ideal Candidate:

- MBA with specialization in Marketing / Brand Communication with 12-15 years experience

- Smart candidate with B2B marketing experience.

- Preferably with marketing experience in Investment space (Financial Institutions, BSE etc.)

- Should be creative and good at ideation

- Should have managed team