The Hindu - Assistant Manager - Marketing/Branding - IIM/ISB/XLRI/SP Jain/FMS

Job description :

- Assist in the formulation of brand marketing campaigns to meet desired business objectives

- Creative ideation of tactical campaigns to build brand relevance with new age reader aspirations and increase product engagement

- Work closely with advertising agency for campaigns and manage integrated communications across Print, Digital, TV, Radio, OOH, and Cinema

- Planning and execution of digital marketing; and derive analytical insights to measure ROI

- Formulation and execution of marketing campaigns to promote marque brand events

- Build cordial and viable relationship with strategic partners, through brand partnerships and alliances

- Carry out market research to track brand health and reader preference

- Work with vendors to develop and execute required marketing collaterals

Educational Qualification :

- Masters in Marketing from Premier B-School

Experience :

- 3 to 4 yrs on brand management