Tata Teleservices - Lead - Marcomm - Retail

Major Deliverables:

- Planning and Execution of Product and Brand Communication in close coordination with product and sales team as per corporate guidelines

- Drive local Marketing activities and interventions to drive Key Brand KPIs like ITP, Recommendation and Brand Imagery Index by coordinating closely with Corporate Marketing and Local product and Sales Team.

- Mass Retail Execution of Communication material

- Advertising and Promotions, OOH Planning and execution

- BTL Initiatives

- Market Research and Intelligence

- Agency Management

- Vendor Management

Essential Attributes:

Indepth understanding of OOH Planning and execution, Experienced in BTL Initiatives, Knowledge of print and production Innovation Management, Drive for results, Should be adept in briefing creative team based on business requirements, Communication and Presentation Skills

Level: Assistant Manager/Sr. Executive

Local Candidates (Lucknow) Preferred

Looking for Visual Merchandising