What is Swiggy Labs? A self-contained extension of the Swiggy org to drive experiments & zero to ones for potential new business lines and thereby creating a pipeline of the next big bets for the organization. At any given point, Labs team will be working on multiple business MVPs and unlocking the future via engineering R&D with an end goal of driving discontinuous growth in customer experience, top line or bottom line. Some broad areas where Labs team will be experimenting would be - Creating wow customer experiences and convenience within food and other verticals - Improving supply chain efficiency via automation - Enhance customer experience and vendor productivity using IOT and Big Data Responsibilities The senior marketing manager will be a marketing generalist who would work on several projects simultaneously. He/she will also be responsible for creating a marketing center of excellence within the lab's function - Identify the right mix of marketing channels including ATL, BTL, and online marketing channels for a given project - Experiment with innovative marketing channels to see fit for a project if needed - Generate traction for the project in a target based fashion using the channels - Measure and Analyse performance of channels in a data-driven fashion and iterate independently if needed - Work with internal and external resources to drive the creation of creatives for marketing - Create a Marketing COE within labs with interfacing and hiring with specialists - Create and maintain relationships with vendors to drive timely execution of projects Professional Background/ Experience - UG/PG in a business degree from a top-tier college - 5+ years of marketing experience with consumer startups - Demonstrated experience of handling end to end marketing projects including ATL, BTL and online marketing in a data drove fashion - Demonstrated experience of working with senior stakeholders - Demonstrated experience of hiring and managing teams Key Skills - Excellent understanding of various marketing channels and their interplay - Self-starter and methodical - Ability to manage multiple projects at the same time - Extremely data-driven with excellent analytical skills - Strong business acumen and ability to see the big picture - Ability to present insights and recommendations to senior leadership - Strong communication skills - Strong ability to hire and manage a team or external vendors - Ability to thrive in a fast-changing dynamic environment - Great eye for detail to get the desired creative outputs - Strong understanding and curiosity about consumer trends in India - Demonstrated understanding of marketing tools and technologies and trends

Bangalore

Swiggy - Senior Manager - Marketing 

Swiggy - Senior Manager - Marketing  ,Job Description for Swiggy - Senior Manager - Marketing  in Swiggy in  Bangalore for (5-7) years of experience. Apply Now!

Job Description for Swiggy - Senior Manager - Marketing  in Swiggy in  Bangalore for (5-7) years of experience. Apply Now!