Swiggy - Marketing Role - New Initiatives - IIM/MDI/ISB/FMS

- Own the marketing charter for new service offerings and initiatives across new product development, brand strategy, user acquisition and driving frequency.

- Work closely with the cross-functional team across business and product to identify, refine and position new product development opportunities through deep consumer understanding backed by quantitative and qualitative consumer research

- Develop and execute the GTM marketing strategy for new product offerings and initiatives

- Work closely with the product marketing team in order to drive trial and frequency through the existing audience

- Work with the creative and media buying agencies to conceptualize innovative and memorable creatives keeping in mind the communication objectives of the campaign

- Analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders

Person should have :

- Previous brand management experience in scaled consumer products is a must

- Good analytical capabilities

- Entrepreneurial mind-set

- Agency management experience handling both creative and media agencies

- Budget-management skills & proficiency

- Strong eye for creative and communication

- 10-15% monthly travel

Preferred Qualifications :

Qualification - MBA is a must ( Tier 1 preferred)

Industry / Sector - Ecommerce/FMCG experience

Experience- 4-6 Years