Swiggy - Manager - Marketing

Responsibilities

- Creation of marketing strategies for cities across the country using the entire marketing mix

- Tracking ROI and other campaigns metrics for all marketing campaigns

- Responsible for product marketing and marketing communication management

- Create a process for consumer insighting to drive into marketing campaign ideas

- Work cross-functionally with city heads and city marketing teams to guide and support the development of marketing plans to reach business targets

- Develop GTM strategies for new launches and rollouts of new business initiatives

- Work collaboratively with the online marketing team to ensure seamless campaign execution

- Develop relevant strategic input docs and creative briefs for creative development

- Work closely with the creative team to develop innovative brand communication

- Analyzing data on a daily basis to get inputs for designing marketing campaigns.

Requirements

- Significant experience in using multiple media for B2C customer acquisition, and/or revenue generation preferred

- Experienced in managing a team in a high pressure environment

- Excellent written and verbal communication skills

- MBA preferred. Work experience in FMCG/ eCommerce preferred