Analyzing channel performance and providing inputs based on consumer understanding on the following :  - Business - Developing channel strategy : Identifying core TG, Setting Targets, Brand Strategy  - Content - Developing content strategy and show specific inputs.  - Communication - Developing communication strategy and communication specific inputs.  - Studying trends, markets, and specific TG's of shows & competition.  - Generating channel and show health indicator reports to help the organization take informed decisions.  - Analyzing viewership trends and planning actionable inputs across programming and promotion   Desired qualifications and experience :  - MBA : Marketing from a reputed college  - 6-8 years experience in Media planning or research function of Television / Broadcasters  - Exposure in Research Methodologies - Qualitative and Quantitative

Mumbai

Star TV - Consumer Insights/Research  

Job Description for Star TV - Consumer Insights/Research   in Novi Digital Entertainment Private Limited in  Mumbai for (5-12) years of experience. Apply Now!