Sr Manager - Media Planning - Telecom

We are a head hunting and staffing solution organization, based in Pune and specialize in providing recruitment solutions to major Telecom, FMCG, KPO, Banking, BPO & IT Players for senior positions.

The details are as following:

Company: Leading Brand in Telecom Sector

Position: Sr Manager – Media Planning

Function :- Marketing

Level :- Sr. Manager

Location: Mumbai

Salary: 20LPA

Qualification :- MBA

Principal Responsibility:

Execution of all national media plans across TV, Radio, Print, Cinema, Digital media

- Media brief to agency

- Evaluate plans and give feedback

- Approval of media plans & internal alignment on the same

- Coordination on all operational / implementation for action the plan

- Measurement of results / plan deliveries

- Course-correction recommendations, as required

Setting and achieving of Media buying benchmarks across all media, to ensure efficient and effective media deals with all our partners

Alignment & approval of the above with Idea commercial team

- Evaluating competition scenario and building the buying strategy for Idea

- Setting of annual buying benchmarks with the media agency

- Evaluating & tracking these benchmarks on a quarterly and annual basis

- Internal alignment and approvals from the commercial team

Identifying, evaluating & negotiating for all national media property associations – across TV, Radio, Print, Digital media

Alignment & approval of the above with Idea commercial team

- Meeting media partners regularly to discuss upcoming properties

- Identifying association opportunities basis brand requirement & communication-fit

- Negotiating (along with agency) and closing deals

- Internal alignment & approvals within brand team, commercial team & CMO

- Identifying & executing opportunities to build VAS interaction in media properties

- Liaison with VAS team for the same

Conceptualizing and executing media innovations to amplify the national brand campaigns

- Briefing all media partners on Idea national campaigns

- Conceptualize innovative media activities to amplify brand communication theme

- Internal alignment & approvals on innovation creatives / cost

- Execution of the same, along with media agency

Building and tracking of competition reports, market intelligence, etc

- Monthly reporting of competition & media MIS from media agency

- Building regular market intelligence w.r.t. category & competition brands

Ensure regular Media reviews to track the brand campaigns and competition performance

- Coordinating for regular media reviews with media agency

- Alignment of internal team members for the same

- Regular recommendations for course-correction, as required

Maintaining the day-to-day relationship with our media agency (AOR) and key external media partners from TV, Print, Radio, Digital, etc

- Single-point of contact for agency on all day-to-day matters pertaining to media

- Regularly meeting with external media partners – across all media

Build processes within the media function and ensure that sanctity of the same is maintained across all stakeholders – internal & external

- Operational & implementation processes for liaison of media team with creative, finance, billing, etc

RELEVANT EXPERIENCE

Post Graduate (MBA) with 5 – 10 years of experience

In case you are interested send the following details in the cover letter -

Current CTC (Fixed+Variable):
Expected CTC:
Notice Period:
Availability for the interview:

Nelson Mendes
Talent Trace Executive Consultancy
Web: www.talenttraceexe.com