Sr Manager/Manager - Online Marketing - Internet/Online - IIM/MDI/IIT/NIT

Job Description:

a) They all should be from Premier Institutes. (IIT/NIIT/DCE/BITS for Tech Role) (IIT/NIT + Tier 1 MBA Institute for Online marketing Role)

b) Should be from a Product/Ecommerce/Internet firm

Expectation from the role:

- Creating a comprehensive online marketing strategy including all digital channels (Facebook, Google, Display, Email, Affiliates, SEO, Mobile App)

- Optimizing traffic for seasonality, segmentation relevance, and selection

- Identifying opportunity for increased conversion and drive sales growth through implementation

- Analyzing performance of merchandising efforts, defining opportunity to innovate and improve

- Driving sales growth by increasing conversion

- Directing daily content and manage the calendar of initiatives that impact online marketing

- Optimizing website content and to ensure both search engine visibility and favorable user experience

- Designing and delivering online marketing programs that cut through the clutter to reach our audience

- Researching, implementing and evaluating advertising options, searching for ROI

- Providing regular reporting of web analytics, on-line advertising, and email marketing campaigns

- Driving online marketing programs from creative ad development through campaign reporting

Qualities Required:

- An entrepreneurial acumen

- Ability to strategize long term operational plan

- Ability to analyze and develop practical solutions for operation

- Understanding of Indian business environment and associated challenges

- Analyzing data and coming up with solution within defined business environment.

- Good communication

- Proactive approach- shall be able to anticipate things