Sr Manager/DGM - Digital Marketing - eComm

Senior Manager/ DGM - Digital Marketing - 6-9 yrs - Gurgaon - Top E-Commerce MNC

Responsible for formulating and implementing Digital Marketing (Web and Mobile), App Promotion, Campaign Management, Online Media Buying, Affiliates (Ad-Networks), User Acquisition and Web Analytics

- Build strategic partnerships with media agencies, ad-networks, and affiliate marketing companies, Content partners, Aggregation sites, etc.

- Creating, managing, and optimizing Online Marketing and search engine marketing programs for SEO and SEM

- Manage campaigns across search engines - Brainstorming, Planning, Development, Execution and Analysis

- Develop and Manage Mobile/WAP Advertising campaigns

- Drive qualified traffic to the website

- Web Analytics, Usability Analysis and Optimization - CPM, CPA, CPC, etc.

- ORM, Email-Marketing and Social Media Management

- e-Commerce conversion optimization

- Manage and lead online marketing team

- Co-ordinate with content developers and product teams

Expert in -

- Display Advertising, SEM, Ad networks, Affiliates, CPM, CPC, CPL, CPA Campaigns, Media Planning and Buying, Email Marketing

Qualifications:

- B.Tech/ MBA

Mailto: cairnmartin-dmm@yahoo.dk