Sr Manager - Corporate Marketing - Lifestyle Durable

Job Role :

- P&L responsibility for category, Responsible for Sales, Market Share, Media Planning, Digital Marketing and Profitability for the category

- Build organisation needed to execute marketing and sales strategy for the category

- Ensure future performance of category through focus on innovation and long term strategy

- Develop the overall strategy, operational and organisational plan for the category

- Lead sales effort for the category

- Monitor on-going category performance - total sales and net contribution

- Undertake key decisions for the overall category and segment within category

- Pricing strategy

- Sales and service strategy

- Marketing spend and allocation across influencers

- Interact with Business partners and end-consumers

- Develop and manage overall team dedicated to the category

- Approve product/segment specific plans developed by product manager(s), e.g.

- R&D; ground level promotions

From : FMCG / Food / Beverage / Consumer Durable / Lifestyle / Automobile

- Should have a strong Brand Management Experience

Narayan Iyer ( 098191 47645 )
Pan India Recruiters
Mumbai