Sr Brand Manager/Practice Head - FMCG/Retail/Online

Online Market leader is looking to hire "Rockstars" to join & build their Brand Team

Role:

- Decide the marketing mix and finalize media strategies to drive optimum demand across all cities/products

- Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to meet the desired communication objectives

- Act as an interface with the Media agencies and vendors to ensure implementation of ATL and BTL campaigns

- Work to identify the best RoI initiatives to build awareness and encourage trial across channels - Print, Radio, SEM, TV, etc

- Design and execute consumer research across the company and specific categories

- Work with the Senior leaders to build the overall brand vision, guidelines and positioning

- Will be instrumental in building & developing brand platform, developing the ecosystem

- Lead a Brand-relations team to identify strategic partners, negotiate better terms of trade and deals for our customers

- Ensure execution of Brand store strategy charter.

- Work closely with Category, Customer Platform and marketing teams to identify these levers and execute on them.

- Create a comprehensive Brand management strategy and governance framework

Business strategy

- Develop the business model: Go deep, understand where opportunities are and create a viable business model to service the opportunities

- Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.

- Know the customer: Understand connected customer behavior, develop new customer insights

- Know the competition: Understand on-line and off-line players. React as and when necessary in an appropriate manner

- Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

- Hands On: Understand & build business right from scratch & build something on his own.

Required Skills:

- Self Starter

- Strong understanding of consumer behavior

- Strong analytic skills

- Ability to work in a dynamic, high growth environment

- Ability to work in a fast changing environment

- Strong understanding and experience on shaping and building a brand

- ATL / BTL experience

- Experience in driving consumer research

- High influencing power

Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly Entrepreneural

- Highly analytical

- Willing to take calculated risks to grow the portfolio

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn

- Ability to connect with people across teams & levels

- Tier 1 B-School