Sr Analyst - Marketing Analytics - BFSI

We are looking to hire a Snr. Analyst Marketing Analytics for a leading provider of investment management and financial products based at Gurgaon.

Department : Marketing Analytics & Planning

Location : Gurgaon

Job Type : Permanent, Individual Contributor Role

CTC : 10 L - 13 L (open to discussion)

Qualification : Masters in Economics/Marketing Science/Econometrics. Mathematics/ Engineering

Shift Timing : 10 am - 7.30 pm

Work conditions : 5 days a week

Experience:

Overall experience preferably in Financial Service industry, with hands on experience in - Statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

- Should be able to run analytics applications such as SAS, R

- Data mining experience is in area of customer value management / marketing and has worked on designing cross-sell campaigns

- Interpretation of results and segment analysis

- Preferable if experience also in analyzing and interpreting market survey results

About (Department):

The Marketing Analytics function is based in India and supports client's Sales and Marketing teams across the globe. The key objectives of the function are:

- To develop deep customer insights for our businesses helping them segment and target customers more effectively

- To develop a fact based understanding of sales trends and identify actionable sales growth opportunities for each of our sales channels

- To understand customer preferences in terms of products, service attributes and marketing activity to help refine each of these

- To help develop new services lines e.g. develop customer analytics for key IFAs, DC Clients, etc.

- To develop market and competitive intelligence in our key markets to help shape our business planning in those markets.

The function works directly with business heads and other sales and marketing stakeholders to identify areas of analytics, define problem statements and develop key insights.

Purpose of your role and your key accountabilities:

You will be expected to play a role in developing the marketing analytics capabilities for our European businesses. This will involve:

- Working with specialists to deliver statistical analysis required to solve business problems

- Designing solutions and developing insights through analytics

- Engaging with sales and marketing colleagues to review, challenge and refine the results to achieve actionable output

Specifically responsibilities will include:

Developing and delivering solutions:

- Works independently and in teams on complex statistical analysis such as response modelling, segmentation, marketing optimization, campaign analysis, and strategic analysis

- Works on structuring data from multiple sources, cleaning and preparing for analysis

- Works with tech groups to identify and resolve any data, environment, or implementation issues

Developing/evaluating tools and techniques:

- Evaluates/develops, tools and techniques such as. modelling software, modelling methodologies, data and system requirements, scoring process, optimization environment

Stakeholder management:

- Build networks and relationships with stakeholders

- Proactively growing network and business through increased involvement

Key Competencies:

- Excellent problem solving skills

- Good stake-holder management skills needed

- Ability to communicate effectively and to work with people at all levels within and outside the Company

- High degree of comfort in working with ambiguity

- Excellent analytical skills and a strong sense for structure and logic

- Ability to develop, test and validate hypotheses

- Competent at analyzing both quantitative and qualitative data.

- Consistently reliable, methodical, adaptable, resourceful, enthusiastic, dedicated, self-motivated and commercially minded

- Focused on providing high level customer service

- Proactive, willing to use initiative

- Flexible and adaptable, responds rapidly to changing agendas

- Ability to use good judgement in the use of confidential information

- Clear open communication with a willingness to listen

If the above profile suits you, please forward your updated resume alongwith the below mentioned details :

Current Location :
Ok to relocate to Gurgaon :
Ok with Shifts :
Ok for Individual Contributor Role :
Skype ID :
Total Experience :
Exp in Customer Analytic :
Exp in Statistical Modelling :
Exp in analytics applications such as SAS, R :
Are you handling Marketing Analytics in your current role :
Current Company :
Current Designation :
Current Location :
Current CTC :
Expected CTC :
Notice Period if any :

We would appreciate some good references for this position who is eligible and looking for change, in case you decide not to go ahead with this opportunity.

Please feel free to connect for any further clarifications.

Ruchika Bhardwaj
Team Workoid
http://in.linkedin.com/in/ruchikab
http://www.iimjobs.com/r/93-ruchika-bhardwaj