Spire Technologies - Marketing Communications

We, Spire Technologies & Solutions Pvt. Ltd., is a Big Data analytics & contextual search technology company with unique and revolutionary applications across functions and across industries. Spire has raised $8 million in Series A funding and is now poised for growth in the US and other Global markets. To meet its aggressive growth plans Spire is hiring professionals with deep technical and domain expertise who are keen to work in a fast paced and rewarding environment.

To know more about Spire visit http://www.spire2grow.com/main/

Please find the below links regarding company:

http://techcrunch.com/2013/12/11/spire-raises-8m-in-series-a-to-help-customers-manage-talent-prevent-employee-fraud/

http://www.financialexpress.com/news/spires-talentship-can-help-manage-hr-data/1203172

http://www.reuters.com/article/2013/12/04/spire-technologies-idUSnBw045033a+100+BSW20131204

Please find the job description for the role:

Position: Marketing Communication Executive

Location: Bangalore

Experience: 5-8 years

Qualifications: Graduates from MICA/ Times School of Journalism/ MBA with marketing/communications as specialization and other Media institutes preferred

Desired experience: In an advertising agency specializing in technology clients

In the corporate comms division of a technology organization, with hands on experience on digital media, social media, organizing exhibitions/conferences and PR

- Strong Digital marketing and Social media exposure & experience

- Experience with online advertising, Search Engine Marketing and Search Engine Optimization.

- Good technical aptitude to work on basic content management systems.

- B2B/B2C Marketing Experience preferred

- Experience on organizing and executing technology exhibitions/conferences over the last 2 to 3 years preferred

- Planning & execution of advertisement plans which includes identifying & selection of the various media.

- Developing & managing content on website, Managing Social Media Optimizing (SMO) and Search Engine Optimization (SEO) to achieve objectives and improve site rankings.

- Planning & organizing BTL activities like exhibitions participations across various territories of India. Also sponsoring of major events along with proper branding and display at the events.

- Creation & maintenance of all other marketing literature, Audio Visuals along with designing the promotional material such as brochures, canopies.

- Managing of News releases distribution & publication, planning & Organizing interviews and press conferences along with PR agency, for Directors & VPs so as to maximize the presence of Spire in B2B & B2C media across markets

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

- Monitor trends in social media tools, trends and applications

- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn,Twitter, Flickr etc.) and how they can be deployed in different scenarios

- Highly Motivated, Self-Driven and market focused

- Collaborative team player and go getter

- Expertise in corporate positioning and messaging

Primary Roles and Responsibilities:

- Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture.

- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed

- Regularly feedback /insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion

- Developing and managing digital marketing campaigns

- Managing online brand and product campaigns to raise brand awareness

Debandita Borah
Talent Acquisition
+91 9342393690