Sphere Thoughts - Senior Market Research Analyst

The Role

We are looking for a Senior Market Research Analyst to actively participate and lead the delivery team of this market research and Analysis Company. As a Senior Market Research Analyst you will be heading the solution delivery as well as a team of 2-4 analysts while providing insight, guidance and overview, and will be responsible for the quality of the deliverables and client presentations.

Projects typically deal with market sizing and segmentation, industry analysis, competitive analysis, invest opportunities analysis, product and concept testing, customer satisfaction and loyalty, advertising testing and effectiveness and knowledge management. Qualitative and Quantitative research with a boundary of limited primary data collection and largely secondary data collection based on either social media or search engines.

Apart from the projects, you will also be responsible for pre-sales activities including scoping excercise, solution building, approach and effort definition and so on.

This role would be ideal for candidates who are seeking to increase managerial and consulting skills in the market research and analysis industry with a special focus in the fast growing domain of education, tourism, Media and Retail. Aptitude for strategic thinking, research and an attention to detail are essential.

We follow an employee favor based growth model so that employee has a say in what they want to do in market research as a passion, as we are a company for passion.

Key responsibilities include:

Design and delivery of multiple research lines, bespoke research projects

Questionnaire design/preparation

Participate in pre-sales activities including solution building, demonstration and presentation

Working with customers to understand complex business objectives

Selecting the most appropriate research methodology and techniques and guide the team accordingly

Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle

Managing delivery team to ensure timely results

Editorial review of all external (customer-facing) documents for content, style and format

Report project status weekly to internal and external stakeholders

Desired Skills & Experience

Experience

Minimum 6 years of previous relevant experience in market research, market analysis and reporting

Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies

Expert level knowledge on market research and analysis techniques

Key Technical skills

Advanced MS Office skills

Expert level knowledge on MS Excel- VB Macros and scripting, VLOOKUP, PIVOT TABLES, filters and formatting, PowerPoint and SPSS / SAS

Market research techniques (Any 4) - SWOT, PEST, Financial modeling, Value Chain Analysis, Spider Chart, QFD, Market Maps

Analytic skills with experience in statistical modeling and analysis- including multivariate and conjoint analysis

Advanced statistical analysis - Conjoint analysis, Empathic design, Prototype/beta testing and Quality Function Deployment (QFD)

Previous programming experience using VBA would be highly desirable

Non technical skills

Analytical thinking and problem solving

Strong interpersonal and presentation skills, strong meeting skills

Experience with handling high-profile clients, strong client management and relationship skills

Organized and efficient

Strong desire and ability to train and mentor team members

Ability to work using own initiative

Interest in developing consultative skills to apply marketing research principles to client needs

Excellent written and verbal communication skills

Company Description

Sphere Thoughts LLP has been formed with a passion for market research & analysis by its co-founders. Our main focus is to enable effective and strategic decision making for the customers through data collection, analysis and reporting and knowledge management to achieve better market penetration. Our ideology is to house quality work, high performing resources, customer satisfaction and truly make the passion for market research & analysis - infectious.

Mission - Enable enterprises with smarter decision making capabilities through effective knowledge management, market research & analysis-

Vision - To make Sphere Thoughts a pioneer market research & analysis, knowledge enablement organization with a strong focus on customer satisfaction and house potential talents with passion for market research and analysis