Social Media Marketing Manager

We are looking for social media marketing manager / Community Manager for a Mobile Ad Network, having expertise in managing social media platforms and an active blogger.

Position Overview

- The Social Media Marketing Manager will create and implement the Social Media strategy for the company.

- Responsible for identifying the customer segments and the most relevant social media channels to engage develop brand awareness, persona, generating inbound traffic and encourage product adoption.

Principal Responsibilities

- Develops and manages overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities)

- Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.

- Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Google+ and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed

- Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate

- Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the company

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

- Monitor trends in social media tools, trends and applications

- Encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services

DNA – Essential Skills

- In-depth knowledge and understanding of social media platforms and how they can be leveraged for targeting different customer segments

- Knowledge of blogging ecosystem

- Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships

- Team player, with the confidence to take the lead and guide other departments when necessary

- Good technical understanding and can pick up new tools quickly

- Have a good knowledge of principles of SEO

- Community Management experience, a plus

Competencies Required

- Excellent communication skills, especially strong presentation skills

- Good project management skills

- Proficient written and verbal communications with Strong analytical skills

- Creative flair and enthusiasm for new ideas and concepts

- Commercial awareness

- Confident, passionate and enthusiastic attitude

- Highly organized

- Natural born leader/evangelist

- Inquisitive by nature

Qualification: Bachelor’s Degree / Masters in Business Administration (preferred)

Experience: 4-6 years of digital/new media on either agency or corporate side