Social Media Marketing Head - Paid Marketing - Internet/Online

Role:

Define PPC strategy for the company for in house brand on different social media platforms.

Manage large scale PPC and shopping campaigns across Google and other Social Media platform - and manage all paid search advertising campaigns

Manage PPC and Paid Media campaigns across all social and retargeting networks

Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns for inhouse and clients throughout the year

Manage large scale PPC budgets for a range of clients

Optimise all PPC activity, including bid management, copywriting and competitor benchmarking

Landing page testing and optimisation

Keep up to date with the latest developments and trends across PPC and Paid Media

Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI

Key Skills/Experience:

At least 3-5 years of experience in managing PPC campaigns and developing PPC strategies

Large scale budget management experience

Strong analytical and reporting skills

Excellent people management skills

A good working knowledge of key programmes including Google Adwords and Google Analytics

Experience of managing multiple PPC campaigns simultaneously

A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media

Strong communication and copywriting skills

Good working knowledge of Office programmes, particularly Excel and PowerPoint

Google Adwords Certification

The ability to successfully implement new PPC campaigns and achieve excellent ROI for all clients

The ability to work well as part of a larger management team

Fluency in an additional language, such as French or German, would be a bonus

Salary offered; 8 - 12 LPA