Senior Marketing Lead/Head - Quick Launch

Timings : 4pm - 1am IST

Location : Gurgaon

Job Summary :

Our ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today's marketing channels.As the Chief Marketing Officer you will be responsible for creating innovative marketing strategies that will build our portfolio companies' brands, leading to increased awareness, fundraising revenue, relevance and respect among our target audience.

- We are looking for a ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to take our organization to the next level.

- If you are an experienced marketer able to lead and drive marketing and branding efforts to increase our portfolio company's aggressive awareness and growth targets .

Job Description :

- Develop and leverage powerful donor & influencer networks to create a lead generation machine for the Development Department.

- Build the brand to drive awareness and clout so that our portfolio company is seen as a leader in the non-profit field.

- Execute expert business planning with strong bias to action.

- Create specified centers of excellence as listed below.

- Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels.

Expert Planning & Business Strategy :

- Partner closely with the Development Department to create a solid plan to reach prospects that reflects segmentation, targeting and value proposition development.

- Mobilize the communications team to - get the plan off the page- with efficiency and flexibility - measuring results and adjusting the plan to reach aggressive goals quickly.

- Develop a marketing plan that reaches target segments quickly and effectively.

- Establish a best in class web presence that drives prospect engagement, and supports aggressive lead generation and awareness growth goals.

- Evaluate and enhance Search Engine Optimization to own key search terms and drive donors and supporters to the site.

- Lead communications team to create a best in class social media presence that empowers stakeholders to spread our brand virally.

- Develop innovative campaigns that increase quality fans and followers and turn them into prospects.

Brand Building, Story Telling, Networking :

- Continue to develop and strengthen our unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.

- Ensure that the brand is strong and consistent in every marketing tactic, and that our story is communicated with drama, creativity and impact.

- Lead the creation/production of inspiring design, content and campaigns that builds the brand and drives prospects.

- Rally our stakeholders around the brand; ensure brand standards are maintained across all channels.

- Build awareness so that we are seen as a leader in our field.

- Build and leverage connections to ensure that influencers within target industries and demographics know and love our work.

- Measure and manage recognition and clout so that we are recognized for all the right reasons.

- Find, develop and leverage supporters who have time, money, expertise and connections.

- Leverage these relationships to broaden our reach and impact so that we can do more with less. (i.e. Cause Marketing Partnerships, In-Kind Support, Celebrity Ambassadors, etc.)

- Mastermind and execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.

- Design a prosect communication plan that motivates supporters to move up the giving ladder, increasing their levels of support over time.

Candidate Profile :

- 10-12 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.

- 3-5 years of leadership experience with the ability to motivate and provide professional development to a team of 3 direct reports. A hands-on collaborative style of working is a must .

- Bachelors degree required. Masters Degree with a specialization in Marketing preferred.

- Experience building brand awareness and support internally.

- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance.

- Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.

- Advanced experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audiences.

- An understanding of all aspects of print material production; development and implementation of social media plans; and working with the press and other related media outlets.

- Knowledge of Microsoft Office and desktop publishing programs, Adobe Creative Suite programs, and an understanding of social media platforms.

- A visionary with a deep understanding of traditional and innovative marketing .

- Experience developing high level marketing and brand strategy in line with the strategic vision of the organization strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue.

- An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.

- A business leader with success in leveraging social media to grow buildOn's brand.

- A marketing leader with the vision to seek out new promotional avenues to support fundraising and program objectives.

Incase interested please revert with updated resume alongwith following details :

Current CTC :
Expected CTC :
Notice Period :

Team
EVC Ventures