Senior Manager - Marketing - BFSI

This position will play a critical role in developing and executing the engagement strategy for all proprietary businesses.

Areas of responsibility include:

- Partnering with individual LOBs to design early and ongoing engagement strategy, activation programs, billings stimulation programs and attrition management.

Key Deliverable s include:

- Defining the end to end portfolio engagement strategy for consumer, corporate and merchant business to deliver on the billings growth target for India market.

- Analyze Card member spend and transaction trends by partnering closely with International Analytics teams and leveraging them to enhance AXP engagement efforts.

- Use customer insights, marketplace trends, competitive knowledge and portfolio metrics to design innovative engagement programs.

- Closely collaborate with internal and external partners for the role out of these programs -Partnering closely with Sales and Product teams to achieve engagement targets (Activation rates /Billings/ROCs) for CMs

- Develop and deliver an end to end retention strategy for the market to ensure best in class attrition rates across the portfolio, including top customer, high value, and spend attrition rates.

- Develop forecasts for attrition at a product and overall level, and ensure a focus on spend attrition and profitable attrition saves. Partner closely with World Service (Save A Card Unit) and Sales to manage attrition. -Develop and lead spends stimulating strategies to drive monthly spend in key categories

- Partner with digital team for strategy development for driving Online Commerce Activities for the market including building programs which drive online spending. Partner with IMPACT central teams to leverage best practices.

Requirements:

At least 6-8 years of experience in Marketing with 5 years in product/ portfolio management in financial services

- Demonstrated success in marketing and marketing strategy roles.

- Superior analytic skills required; demonstrated ability to synthesize complex data into winning strategies and executable plans. Comfort with ambiguity and "clean sheet of paper" thinking.

- Proven ability to influence and negotiate with external and Internal partners - Strong communication and presentation skills - Proven leadership and team management skills.

- Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships

- Proven results and thought leadership to drive optimal results and maximize business opportunities.