Senior Manager - Market Research - Automotive

Opportunity for the role of Senior Manager - Market Research with one of the top MNC in Automotive Industry.

Position Summary : The incumbent will be responsible for formulating actionable insights through market research and market intelligence.

Location : SHQ, Mumbai

Job Responsibilities :

- Responsible for distilling actionable insights using Primary & Secondary research

- Work closely with external research companies to generate clear and actionable insights for addressing challenges faced by various business units. Significant involvement expected in guiding these business partners to ensure high quality output

- Proactively monitor Business (Economic / Competitor) landscape so as to formulate strategies that successfully leverage market opportunities

- Identify & propose researches to Sales and Marketing teams in areas of Segmentation, Targeting and Positioning

- Should have ability to manage research for Marketing, Communication and Pricing

- Collaborate extensively with New Product Development teams at various stage gates from ideation to final product rollout and commercialization.

- Manage customer Satisfaction studies for various customer and business groups.

- Compile and update Brand Mirrors

Key KRAs :

- Competing projects within budgeted costs and timelines

- Number of projects completed

- Technical/ Functional competencies:

- Proficiency in Consumer Insights (Primary & Secondary Research), Competitive Intelligence. Should possess good knowledge of basic Statistics, Marketing and Market Research. Must be excellent in MS Excel and Power-point

- Leadership Practices

- Customer focus

- Drive for Results

- Timely Decision making

- Functional Excellence

- Interpersonal effectiveness

- Withstanding pressure

- Mobility, if any: Occasional Travel