- Plan, coordinate, and manage marketing activities to achieve company objectives around transactions and market share  - Identify, formulate and execute the marketing strategy  - Plan and create annual ROI based budget and deliver all marketing activity within the agreed budget and develop an annual marketing plan in conjunction with the sales department that detail the year's activity to meet agreed on company objectives  - Source, negotiate with and manage all vendor relationships  - Work cross-functionally to execute business objectives and enhance member acquisition efforts  - Track and measure ROI and analyze the impact of marketing efforts.   - Monitor and measure results from promotional campaigns.   - Report on conversions and track results by program  - Conduct market research in order to identify market requirements for current and future products and services  - Tailor marketing efforts based on project and geography requirements as well as analysis, research, requirements and target groups  - Develop and manage promotional campaigns  - Manage relationships with third party creative agencies to develop necessary material, Analyze and optimize creative efforts  - Demonstrate technical marketing skills and company product knowledge  - Manage the entire life cycle from strategic planning to tactical activities and manage all aspects of the marketing efforts including printing, execution, distribution, logistics, and tracking  - Achieve frequent, timely and positive media coverage across all available media  - Conduct market research in order to identify market requirements for current and future products and services  - Analyze potential strategic partner relationships for product lines Advertising and Media Coordination  - Develop, implement and manage the advertising strategy both from a business and technical perspective  - Initiate and manage discussions with partners and sponsors  - Manage special ad-hoc project requests  - Develop relationships with media partners and negotiate pricing and contract terms  - Select and target the right properties for marketing efforts  - Develop the overall strategy and implementation to maximize efforts in regards to Search Engine Optimization  - Formulate and analyze various structures and create business case for approval negotiate and finalize all strategic deals  - Track effectiveness and tweak programs as required  Education, Skills, and Qualification  - Degree: - MBA or Related PG degree   - Experience: - 8+ years   - Proven experience with execution on all aspects of marketing including traditional and non-traditional, alliances etc  - Excellent analytical skills  - Excellent communication skills and ability to interact with all levels of end users and technical resources  - Ability to identify key needs or gaps, and provide leadership to close those gaps  - Adept at handling multiple tasks, able to switch priorities and focus as needed

Delhi NCR

Senior Manager/Manager - Marketing Alliance 

Senior Manager/Manager - Marketing Alliance  ,Job Description for Senior Manager/Manager - Marketing Alliance  in Abbott Rapid Diagnostics (earlier Alere Medical) in  Delhi NCR for (8-12) years of experience. Apply Now!

Job Description for Senior Manager/Manager - Marketing Alliance  in Abbott Rapid Diagnostics (earlier Alere Medical) in  Delhi NCR for (8-12) years of experience. Apply Now!