JOB SUMMARY
Drive ecommerce channel business deliveries through Partnerships & Alliances including aggregators, bank partners other ecommerce websites and marketplaces. The role will include anchoring suitable processes, relevant technology interventions and as well as regulatory aspects of this Ecommerce business line. This role will also be responsible for exploring and developing new partnerships in the web aggregation & insurance marketplace space.
A. Delivery of Ecommerce channel's financial targets and business health metrics
i. Ensure achievement of planned revenue and customer acquisitions for Direct channel and New aggregators/ Websites.
B. Development & end to end management of key web aggregator relationships & bank partners
i. Partner relationship management including business plan design & engagement design
ii. Identify & deploy effective engagement initiatives for partner teams
iii. Ensure relevant & timely product training
iv. Work with channel & digital marketing teams to design & deploy marketing campaigns with bank partners
v. Pilot new initiatives to enhance business deliveries and business health
vi. Drive business development with new aggregators
vii. Manage business operations, query resolution and partner commercials
C. Process management, evolution & excellence
i. Manage partner processes to enhance business generation
ii. Drive integrated delivery of business outcomes with channel fulfillment teams for partner traffic fulfillment as applicable from lead till issuance
iii. Ensure seamless customer experience in partnership business
iv. Work closely with Operations (New Business & Underwriting) to create & establish relevant processes for partner sales management, online policy issuance & other aspects of customer experience management
D. Platform Development & Innovation
i. Collaborate with partners & technology teams to develop ecommerce platform, experience enhancers and online application enhancements for key partnership businesses
ii. Drive Innovations in process and technology
iii. Explore potential, development & deployment of white-labelled platforms
E. Legal, Regulatory compliance & Audit
i. Work closely with legal, compliance and product teams
Measures of Success
- New Business through partners
- Compelling Business strategy
- Implementation rigor
- Timely launch of new products across partner platforms
- Product line target achievement
- Market Insights
- Timely and impactful deployment of effective interventions and enhancement
- Timely identification & appropriate closure of regulatory issues
- Compliance with Regulatory and Legal guidelines
- Adherence to functional budgets
Key competencies/skills required
- Online Sales & Partner management
- Relationship management
- Digital Strategy
- Strategic Alliances & New Business Development
- Project Management
- Insurance Domain Knowledge would be an advantage
Experience
- Post Graduate from a premier business school
- 4-8 years of experience
- Proven track record of driving strong partner relationships resulting in consistent business success
- Experience in BFSI sector preferred
- At least 2 years of Life Insurance experience would be ideal.
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