Senior Data Analyst - Marketing Services - IT

Senior Data Analyst (7-10 yrs)

I am writing further to an opportunity based out of Noida as Senior Data Analyst . Please read through the job description below, if it would be of any interest to you .

Position : Senior Data Analyst

Location : Noida

CTC : 20 LPA

Company Description :

- Our love affair with mobile began over a decade ago as part of the Buongiorno family, monetising content and pioneering many of the mobile marketing mechanics used in the industry today. In 2011, backed by Francisco Partners, a technology focused private equity fund, we embarked on a new, ambitious path as Lumata.

- 250+ marketers and technologists on a mission to dream, design, and deliver the next generation of marketing solutions with real-time data as the heartbeat. In our opinion, the most powerful customer propositions are based on bringing mobile operators, brands and advertisers together to engage customers with relevance and timeliness.

- In our view, the customer relationships that endure, and the propositions that succeed will be underpinned by customer's ability to control use of their data and also receive something in return. With Expression, our next generation marketing platform and some of smartest minds in the industry, we will continue to help our clients and their partners enrich customer relationships and enable new revenue streams.

Job Title : Senior Analyst

Team : Marketing Services, Lumata India

Reports To : Senior Analyst

Locations : Noida

Scope & Purpose Of The Job :

As Senior Insight Analyst : working with clients from the Telco industry business globally - you will be responsible for the development of analytical methodology and support of strategic Lumata products and will play a central role in guiding customer marketing strategies.

- You will be responsible for partnering with the relevant Senior Marketing Consultant in providing deep analytical insight through to business recommendations, helping determine a course of action that will strengthen Lumata loyalty and Customer Base Management proposition.

Responsibilities :

- Develop, maintain and enhance analytical methodology that delivers customer-level insight

- Apply the analytical framework and analysis to drive key business and customer strategy decisions

- Manage the maintenance of existing segmentation / profiling analysis and the development of propensity models to guide customer retention / engagement and ARPU development strategies

- Play an active role in proposing new approaches, methodologies and recommendations.

- Develop an - Analytics Practice- in order to create and maintain a repository of knowledge and portable SAS scripts within the team

- Provide - best practices- training in analytics and advanced SAS coding techniques

- Create advanced SAS macros that encapsulate new methodology / IP created within the team, and which can be deployed across multiple projects in a repeatable fashion

- Deep insight on the impact and measurement of the key Lumata Loyalty and Customer Base Management services ensuring implications of analytical findings are correctly presented and explained in a timely manner.

- Proactively approach Business Departments offering new insights and proposing ways to action them

- Act as the day-to-day main point of contact for analytical queries coming from the accounts supported.

- Presentation of modeling / analysis results to a non-technical audience both internally and externally.

- Provide performance measurement and insights into key business drivers.

Key Performance Measures :

- Creation of a process to capture, document and disseminate existing / new methodologies created within the team

- Amount of training sessions conducted

- Quality and depth of insight delivered

- Quality and quantity of actionable recommendations offered around targeted customer treatments

- On-time delivery of analysis

- Customer satisfaction of internal and external stakeholders. Development of relationship with stakeholders