Senior Brand Marketing - eCommerce - IIM/XLRI/FMS/MDI

Determine channel strategy and identify routes to market, packages, pricing for different sales channels - Online, Specialty Stores, MT, GT

Help in developing a strategic plan for consumer/trade advertisement through various media vehicles: digital, radio, print, web, and social media

Help in defining the brand positioning and marketing strategy

Identify new product opportunities as well as brand extension and work closely with R&D team to come up with winner products

Own the top line and bottom line targets of his/her portfolio and work closely with sales team to achieve the revenue targets

Own few key core initiatives for the brand from end to end and work closely with cross functional teams to drive

Industry:IT-Software / Software Services

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Keyskills

Brand Marketing Sales Advertising Brand Positioning Marketing Strategy Strategic Planning Channel Strategy Social Media New Product Web Technologies

Desired Candidate Profile:

SKILLS REQUIRED:

GTM Sales Strategy Branding Product Launch

Do you have experience in Brand Marketing/Product Launches/Brand Strategies- Please elaborate

The position requires you to be a passout from IIM/FMS/XLRI/MDI from batch 2014/15/16.

Tier 1 college - MBA ( IIMs /XLRI/FMS/MDI).

2-4 years of experience with at-least a year in brand marketing (2013-2014 Passouts)

Industry - Start ups, Core Marketing, eCommerce, General Management ( TAS ) etc.

Brand marketing, Category marketing in E-commerce,

Brand marketing and online sales in FMCG,

5 days working

Advertising agencies exp also preferred