Senior Brand Manager - Telecom

Brand Manager For A Leading Telecom Company

Exclusively Done Major National High Impact Tv Campaign @ Corporate Office

The purpose of this role is creation of world class communication solutions . This role is expected to deliver around 4 high impact national campaigns with a full 360. In addition, this person is expected to manage all communication requirements needed to support specific marketing verticals.

Deliverables (Maximum 5-6 key responsibilities):

Strategy development :

- Unearth insights from primary & secondary sources & be the voice of consumer logic.

- Ensure that research & direct consumer data is used to consistently sharpen our strategic focus

- Interface with the product marketing group to influence the pipeline of products/propositions

Creative development :

- Management of workflows & timelines for development of ATL campaigns (across TV, print, retail, digital, outdoor & radio)

- Complete oversight from brief to output for all BTL campaigns

- Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality

In market efficiency :

- Ensure management of timelines for campaign (ATL & BTL) development

- Ensure total compliance with brand guidelines

- Liaise with Circles to ensure most effective deployment of campaigns

- Work with the media team to ensure that most efficient solutions are deployed

People Development / Team Management :

- Ensure that agency resources are fully engaged/ keen to work on our business