Designation : Sr. Brand Manager  Location : Gurgaon  Role and Responsibilities:  - Responsible for the Sales and Profitability of the “ Most Trusted Food Service Brand” in India  - Development of Annual Marketing Strategy basis YUM Business Big Rocks for the year  - Develop and Execute a strong ATL and BTL calendar to bring alive annual strategy and meet defined marketing objectives   - Develop the brand communication plan and coordinate with advertising agency to design and execute impactful campaigns  - Supervise Regional LSM (Local store marketing) programmes including planning, designing, and monitoring implementation  - Track brand health scores and Usage and Attitude study gauging changes in consumer preference, relevance of propositions and emerging trends and needs  - Coordination with Research agencies for all key research required for identifying new product/bundling ideas, short listing potential ideas on key parameters and determining optimal pricing through qualitative and quantitative research  - Coordinate with Media agency to deliver impactful ATL/BTL campaigns to ensure defined business results

Delhi NCR

Senior Brand Manager - Food Retail 

Senior Brand Manager - Food Retail  ,Job Description for Senior Brand Manager - Food Retail  in New Era India Consultancy Pvt. Ltd. in  Delhi NCR for (2-8) years of experience. Apply Now!

Job Description for Senior Brand Manager - Food Retail  in New Era India Consultancy Pvt. Ltd. in  Delhi NCR for (2-8) years of experience. Apply Now!