Senior Brand Manager - FMCG

We are looking for Sr Brand Manager (MNC FMCG)

Location: Gurgaon

Batches: 2003-2007

1. In-depth marketing & consumer knowledge

2. Market planning, consumer insight & shopper behaviour understanding

3. P&L management and financial analysis

4. Managing and developing cross functional teams

The role is need to work on behavioural solutions to marketing problems, Communication plans starting from segmentation and source of business strategies, to developing competitive advantage, a differentiated positioning, tactical communication, brand key and intuitive brand architectures.

- Strategic planning to develop integrated solutions for new launches, re-launches and helping in new product development through idea generation, concept creation and concept testing.

- Tracking category, competition and consumer trends using key marketing metrics, cultural fuel mapping, in-depth behavioural studies.

Neha Gupta
98204 73998