Senior Brand Manager - FMCG

We have been retained by one of our MNC Clients to recruit for the following position. Our client is a Fortune 500 MNC with operations in more than 100 countries

Position: Senior Brand Manager

Key Responsibilities:

- Brand Planning : Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health

- New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research data, consumer insights for preparation new product brief

- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

- Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief

- Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

- Market Research Conceptualization and Execution

- Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

- Media Activation : Plan and prepare the brief for event activation

Essential:

- Knowledge of brand management, brand activation