Senior Associate - Market Analytics

Scope:

- Providing advanced analytics consultancy and support to all primary research projects as applicable

- Secondary analytics work involving data modeling as needed on an Adhoc basis

- These could involve engagements like segmentation, driver analyses, perceptual mapping, causal path analyses of consumer opinions/behavior, patient card designs and share simulations, CBC design, analyses and share simulations, cross/up-sell modeling, market basket analyses, TURF or anything else as required given the context of engagement on hand

Key Responsibilities:

- Liaising with internal or external clients, understanding the requirements and provide solutions that may be through a regular methodology or through a purely new and innovative approach

- Deliver outputs that are flawless and well presentable to the end client, where applicable

- Be able to manage timelines which at times may be very tight

Must have skills

- Adequate to solid knowledge of Statistics

- High adeptness with tools like R, SPSS, Excel, Tableau

- High on - analytical aptitude- ability to imagine, hypothesize, connect-dots, innovate, think through, eye for detail

- Ability to learn new concepts and methods

- Good power point skills

- Familiarity with market research and quantitative research methods

- 2+ years of experience in doing similar work

- A good UG/PG course from a reputed institute in statistics/econometrics/management/other quantitative fields

- Ability to work hard and long as and when required

- Right attitude and a good team player