Senior Area Sales Manager - FMCG Conglomerate

Our client is a leading packaged food company and is among the top 3 brands in baked goods in the North Indian market. Founded in 1982, the company boasts of internationally certified production methods and facilities. Its unparalleled quality and world -class innovative products are what has made one of the leading FMCG company.They have a diverse client base across sectors including retail, institutional and QSR clients as well as are present internationally with their products being exported to Europe, Africa, Middle East, US and Australia. A group of PE funds have recently been acquired by the company that will soon help in expanding the production, making it one of the top national level packaged food players. The company is already among the top 3 in its segment in North India.

As the Senior Area Sales Manager, you will be responsible for driving volumes distribution targets and people objectives in the assigned territory. The other key responsibilities will include:

- Achieve primary & secondary volume

- Managing distributors/ super distributors

- Managing wholesellers /SRO/large traders

- Distributor appointment and management and credit management

- Recruit, coach, retain DSMs/SR/SO

- Ensure physical availability of fresh stocks in the assigned territory

- Ensure displays as planned

- Price discovery in stipulated time intervals

- DSM productivity as targeted

- Distribution growth as targeted

Candidate Profile:

- Demonstrates candor and respect

- Keen knowledge of distribution and coverage management

- Ability to drive and create high performing disciplined field sales teams

- Build and maintain outlet coverage and objectives

- Excellent negotiation skills

- Account management and nurturing

- Knowledge of local language and terrain

- Candidates with an MBA preferred