Overall Job Purpose  Responsible for Marketing Analytics for retail banking portfolio, both Assets & Liabilities - building extensive portfolio MI/ dashboard, customer segmentation & profiling, production of monitoring MI, campaign list creation and performance analysis, evaluating conversion, automation of process to bring efficiency.  Key Accountabilities:  - Performance Evaluation MI (70%)  - Help ensure regular delivery of standardized MI packs to agreed stakeholders.  - Reduce duplication of effort by ensuring MI is both automated and consistent.  - Development of new MI suites as required.  - Production of regular performance monitoring across all marketing campaigns.  - Performance monitoring of models / scorecards.  - Identification of enhancements within agreed parameters to optimize performance.  - Provide accurate and timely production of MI and data extracts in response to work requests from key stakeholders.  - Interaction with the stakeholders to ensure that the data/MI produced meets their requirements.  - Improving Internal Processes/ Quality (20%)  - Identify new opportunities for enhancing/ streamlining service  - Formulate opportunities into proposals and implement  - Initiatives to improve and automate processes to minimize errors and reduce effort  - Analytics (10%)  - Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities  - Value added offers and services to customers to improve customer engagement  Required:  Hands on experience in SAS, SQL, VBA with relevant experience in analytical consulting industry.

Delhi NCR

Senior Analyst - MI & Campaign Analytics - SAS Based - BFSI 

Senior Analyst - MI & Campaign Analytics - SAS Based - BFSI  ,Job Description for Senior Analyst - MI & Campaign Analytics - SAS Based - BFSI  in Ewyn in  Delhi NCR for (1-3) years of experience. Apply Now!

Job Description for Senior Analyst - MI & Campaign Analytics - SAS Based - BFSI  in Ewyn in  Delhi NCR for (1-3) years of experience. Apply Now!