Senior Analyst - Marketing Analytics - SAS/Campaign Management

Overall Job Purpose :

Responsible for Marketing Analytics for retail banking portfolio, both Assets & Liabilities building extensive portfolio MI/ dashboard, customer segmentation & profiling, production of monitoring MI, campaign list creation and performance analysis, evaluating conversion, automation of process to bring efficiency.

Key Accountabilities :

Performance Evaluation MI (70%)

- Help ensure regular delivery of standardized MI packs to agreed stakeholders.

- Reduce duplication of effort by ensuring MI is both automated and consistent.

- Development of new MI suites as required.

- Production of regular performance monitoring across all marketing campaigns.

- Performance monitoring of models / scorecards.

- Identification of enhancements within agreed parameters to optimize performance.

- Provide accurate and timely production of MI and data extracts in response to work requests from key stakeholders.

- Interaction with the stakeholders to ensure that the data/MI produced meets their requirements.

Improving Internal Processes/ Quality (20%) :

- Identify new opportunities for enhancing/ streamlining service

- Formulate opportunities into proposals and implement

- Initiatives to improve and automate processes to minimize errors and reduce effort

Analytics (10%) :

- Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities

- Value added offers and services to customers to improve customer engagement

Preferred :

Hands on experience in SAS, SQL, VBA with relevant experience in analytical consulting industry.