Senior Account Director - PR Firm

Educational Qualifications :

- A Post Graduate qualification in Business Administration or a professional qualification in the field of public relations/ marketing communication or advertising.

Experience :

- The senior account director must have at least 15 years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing.

- Essential Consumer experience in an Agency with some exposure desirable in Automobile industry (client handling)

Role Specifications :

Financial :

- Deliver profitable income for Client through managing and representing the respective team/(s).

- Devise, lead and implement the business plan for Practice with a view to generate fee/ profit objectives as identified in the business plan.

Business Development :

- Facilitate communication between offices to increase cross selling.

- Link to regional/global account management teams to ensure continuous growth in account business.

- Develop common marketing materials/collaterals/research.

- Grow cross boarder relationship with overseas clients.

- Develop relationship with global account management teams.

Delivery :

- Ensure delivery standards of employee within expectation of our clients and those managing/referring business.

Other Responsibilities :

- Study market, competitor as well as economic activity and trends and lead the annual business planning/ functional planning exercise, review and approve plans in line with overall company plans and monitor implementation.

- Manage relationships with other offices and practices to provide seamless service to the client.

- Study best practices, recommend implementation within the company & function, review and monitor implementation of various project initiatives (such as process improvement, cost reduction etc.), seek approval for or jointly decide on budget spends etc.

- Guide and motivate subordinates and team members, set performance objectives and KRAs, conduct performance assessment, identify subordinate's training and development needs.

- Participate in recruitment process, interview prospective candidates, review, recommend and seek necessary approvals.

- Build Client's brand among media and large corporations.

- Interact and build relationships with key client contacts, manage relationships and build networks to develop and enhance business success.

Key Performance Indicators :

- Annual Business Plan - Plan vs. Actual

- Level of cross selling within Client

- Timeliness w.r.t achievement of various KRAs, objectives, initiatives, etc.

- Targets of revenue/ profitability/ fee /margins/ P&L /cost etc. (as applicable).

- Client (internal/ external) satisfaction scores/ levels.

- Number of Key Accounts, New Accounts, Repeat Business Targets.

- Employee/ Subordinate Feedback or Satisfaction scores.

- Other relevant measures