SEM Specialist - eCommerce - IIT/IIM/NIT

SEM - Noida.

Company Profile:

Company is an online consumer product reviews and research platform. It enables users to make informed purchase decision and avoid costly buying mistakes by providing reviews, prices, organized product specifications and various other related features.

The company was founded in 2010 by IIT/IIM alumni.

As of Jan 2014, They have more than 70,000 local stores geo-coded and on the RISE front we are growing very fast in on-boarding paid offline retailers.

Experience: 4-10 yrs.

Location: Noida.

SEM Job Description:

Responsibilities:

- Strategically build, manage, and optimize search engine marketing campaigns

- Analyze campaign performance and make statistically stable/relevant optimizations & recommendations

- Closely monitor search performance and spend levels

- Report performance data and supply analysis to improve performance

- Lend insight into the optimization of landing pages

- Analyze online data using various analytical tools to uncover trends as well as provide insight that will maximize search marketing efforts

- Manage and grow Direct Response campaigns, optimizing to goal Cost Per Action / Conversion volume

- Forecast budgets, campaign size and conduct keyword research

- Use statistically stable/relevant data to make optimizations

Requirements:

- Google Ad-Words Certification

- From eCommerce background

- Minimum of 4 years of experience working in this space.