SaveLIFE Foundation - Manager - Digital & Media

Manager – Digital & Media

SaveLIFE Foundation is one of India’s leading non-profit organizations that is working to improve road safety and emergency care through an innovative mix of on-ground and legal/policy interventions. The organization has been recently conferred the India NGO Award of the year 2014 for its high governance standards and innovative approach to social impact. SLF currently seeks a full-time Manager – Digital & Media. It expects a successful candidate for this role will fulfil three requirements: Skills to manage a wide variety of digital channels; Talent to develop creative and thought-provoking digital content; and; Passion to effectively engage with public to build opinion on road safety and invest at least 2 years to its mission.

The team at SaveLIFE Foundation is led by celebrated social entrepreneur, Mr. Piyush Tewari, who is an Ashoka Fellow and Rolex Laureate and consists of a dynamic and passionate team of individuals from corporate to legal background that are driven to ensure road safety is brought to fore in India.

Click at the link here to view one of SLF’s successful campaigns: www.change.org/roadsafety.

ROLE

- Digital Media Strategy: Create and implement the digital media strategy across various platforms such as Facebook, Twitter, YouTube, LinkedIn & Google+ and other social media platforms to increase traffic to the website and expand SaveLIFE Foundation’s digital footprint

- Vendor Management: End to end management of SaveLIFE Foundation’s media agency which executes social and mainstream media activities. Role involves crisis management, issue resolution, monitoring and budgetary control etc.

- Content Messaging: Ensure consistency of messaging across all digital & mainstream media platforms.

- Identify New Trends/Opportunities: Stay abreast of any emerging trends; identify opportunities that can be suggested to agency as pegs/angles for engaging with media. Also, pay close attention to understand public sentiment on the issue.

- Coordinate Media Engagement: Manage SLF’s PR agency to ensure all activities handled by them are well coordinated; executed on time and in line with SLF’s programs/projects; ensure agency gets air-time/media mentions for organization and its leaders on relevant issues; Supply journalists with critical information on the
issue if necessary

- Website Content Management: Manage the SLF website to ensure it is updated and in line with the Foundation’s programs and objectives.

- Drive Insights through Analytics: Define key performance indicators (KPIs) for PR & social media & website and monitor the defined metrics to increase ROI and efficiency.

Skills & Experience

- Demonstrated excellent ability in social and digital media management.

- Demonstrated management ability in handling media, and PR agencies.

- Strong project management skills with a strong potential to take up senior leadership position in SLF

- Academic background in Journalism, media management, PR or a related field is preferred but not necessary.

- Excellent verbal and written communication skills is necessary.

Compensation: Up to INR 6 Lakhs per annum. Additionally, medical insurance and other benefits as per organization policy.

Location: New Delhi

How to apply:

1. Send a copy of the your resume and most importantly a cover letter expressing interest in the role with details of expected and current CTC.

2. Send us a copy of the digital handle such as Twitter/Facebook currently managed by you.

3. All the aforementioned information must be sent with name of position mentioned in the subject line.

Know more about SLF’s digital campaigns and channels:

Facebook: www.facebook.com/savelifefoundation

Twitter: www.twitter.com/savelifeindia

Website: www.savelifefoundation.org