RockNShop.com - Head - Digital Marketing

Digital Marketing Head

Job Description :

- Monitoring Facebook Ad campaign management, media strategy and planning and media campaign.

- Provide expertise in developing and adapting strategies for SEM/SEO, Affiliate Marketing, Personalization, E-mail Marketing, Customer Acquisition and Retention, Social Engagement and Brand Media.

- Supervise and train junior level resources such as social media account coordinators, for content, execution, ORM, mailers, online ads, social platforms and other digital marketing essentials.

- Inspire, motivate and drive a team to deliver for their brands.

- Collaborate closely with the media planning and search marketing / SEO teams to leverage digital advertising and organic/paid promotional activities where appropriate

- Using listening tools and real-time trending tools to alert the team to immediate opportunities for social content and campaign creation

- Weekly and monthly reports, analysis and a way forward for my brands, along-with their competitor analysis.

- With previous experience managing digital teams and programs or campaigns on sizeable pieces of business.

Desired Candidate Profile :

- Proven capability of driving large scale customer acquisition through digital marketing.

- Hands-on expertise paid / organic traffic sources including SEM / Social / Other paid media

- Exposure to tech-environment - should have experience in setting-up online marketing for a product company

- High on analytical skills and derive actionable insights from a lot of data

- Highly proficient product marketer with experience in digital marketing.

- Role requires a strong understanding of effective marketing strategies across all major digital media channels, conversion funnel optimization with the goal of new customer acquisition and CRM to build brand loyalty.

- Candidate must be metrics oriented, knowledgeable of vendors and products relevant to digital marketing and management, and aware of trends in digital media.