About The Company
RML AgTech is a technology company, which provides smart farming solutions to greatly enhance crop productivity and earnings.
RML AgTech provides decision support to farmers at every stage of farming, from crop selection to marketing. We deliver this in a personalized manner, in the farmers- own language through mobile app, on-call service and field interventions.
Our purpose is to make agriculture an attractive business which is ecologically sustainable.
For more information visit us at www.rmlagtech.com.
Job Title: AVP - Brand marketing and corporate communications
Responsible To: Functional: VP - Marketing and Product
Direct Reports: Nil
Key Relationships:
External: Farmers, traders, agencies(PR, communication, advertising, research)
Internal: Product Development Group, Marketing and Customer Success team, Design teams, Leadership Team
We would love to catch up for coffee:
If you are excited by technology, and strongly believe that agriculture as a sector has been largely untouched by technological change and transforming it is a worthy cause to work on
If you want to work with a bunch of driven and passionate folks with a strong mission
If you are excited by the prospect of building stuff from scratch - products, experiences, organizations
Main Purpose of Job:
Spearhead Brand Development efforts working with agencies and internal teams to define brand architecture
Conceptualize and execute key initiatives to help build brand salience and affinity across various consumer touch points
Define, train and standardize customer experience across moments of truth
Set up and lead research tracks to drive consumer insights for product development, usability, communication, and brand parameters
Lead RML's Marketing communication efforts across both offline( ATL, BTL), digital, social media and PR
Conceptualize, build and deliver campaigns for RML products targeted at various target groups to drive sales, brand awareness-trial-conversion
Build a Creative library to be utilized for various communication needs
Job location: Andheri East
Remuneration: Best in the industry
Key Requirements
Education: PG in Management with specialization in Marketing from IIMs or other Premier institutes
Experience: 4-6 years experience in Brand Development, marketing communication and brand management experience in consumer facing organizations
Personal Attributes:
Self driven and achievement focused
Passionate & committed
Excellent communication skills
Problem solving attitude
Influencing without authority
General Job Features:
Working with computers 30%
Percentage of travel / meetings 10-15%
Dealing with people 55-60%
Key Functional Skills
Ability to put structure in an unstructured environment
Exceptional and creative problem solver
Project management capabilities to drive deliverables with multiple external agencies
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