RIL - Area Sales Role - PetroRetail

Job Purpose:

To achieve set sales targets for MS/HSD/Lubes /Plaza assigned for the ROs/Lube Distributors/TCCs within his geographical area and thereby ensure attainment of overall top-line of the company by ensuring quality service and timely delivery.

Job Accountabilities (Duties and Responsibilities):

1. To achieve set targets for MS/HSD/ALPG/ Lubes/TCC/Plaza :

- Responsible for sales volume for all businesses (MS / HSD / ALPG / Lubricants / tyres) within his geographical area.

- Responsible for profitable operation of Plaza through the MFF model.

2. CRM and customer retention :

- Responsible for established norms for customer service/ retention.

- Coordinate with TCAs for activation and customer acquisition / relationship management of customers for fuel and non-fuel products, in his area.

3. RO Operations and marketing :

- Responsible for the collection, remittance, and reconciliation of cash / MFF as per laid down commercial policies/processes.

- Assist dealers in obtaining statutory licenses, approvals etc.

- Responsible for COCO related MIS reports and closing all system generated exception reports at ROs as per guidelines issued from time to time.

- Responsible for obtaining OMC sales / other marketing intelligence data in pursuance of better business opportunities for ROs in his area.

4. Business development and DG activities :

- Conduct field visits and trading area surveys; identify potential sites; conduct interviews and enroll dealers/lube distributors / TCA & Plaza franchisees.

- Responsible for marketing events and promotions as directed by SH/SBDM.

- Conduct DG activities / MLP implementation for Lubes and Vendor Meets for tyre customers in coordination with Distributors/TCAs.

5. Ensuring implementation of RIL fuel proposition to the customer, the primary focus on Quality and quantity :

- In time communication of all SOPs and their updates to channel partners and RO staff.

- To coordinate between dealers and supply points for timely placement of indents and their execution so that there are no stock outs.

- Critical analysis of ROs showing excess product loss or gains.

- Ensuring all automation devices remain functional; ticket generation for any automation device going manual.

- Upkeep maintenance and health of back up devices like UPS batteries, DG set etc. at Dealer ROs.

- Manpower deployment at ROs as per manning norms.

- All complaints, especially related to Q&Q from customers to be investigated.

- All ROs to be made to adhere to meet statutory norms on nozzle delivery, density variations and retention samples of TT.

- To draw random samples from ROs for quality/batch formation tests.

6. Conducting regular audits of all ROs within his geographical area

Skills Required (Knowledge and Skills):

- Excellent communication, Objection Handling & Negotiation Skills.

- Managerial, organising and coordinating skill.

- Analytical thinking and problem-solving ability.

- Self-motivated and strong organizational skill.

- Strong interpersonal skill.

Key Attributes (Experience and Qualifications):

- Bachelor's Degree

- Minimum 1-2 years of experience

- Post Graduate in Business Management, fresher is preferred.